Gamification strategies are becoming essential for companies aiming to increase customer engagement and build loyalty combining emotional marketing with experiential marketing.
Gamification is emerging as one of the major benin phone number list trends in the coming years seeking to create new experiences challenges and social interaction . How to start a business with limited resources .
More and more brands are turning to video games to interact with their customers. In fact considering the constant growth in the use of video games by brands as part of their communications and marketing plans everything points to a very positive relationship.
gamification strategies
Technology is changing the way we interact organize and behave as customers.
Technological advances occur unexpectedly and at high speed.
The way companies relate to their customers is however, they often fall into the trap of themes deliberately fabricat changing and this shift involves placing users at the heart of all management actions.
Secondly we need to align new Big Data analysis routines that provide sufficient information about their needs and aspirations.
And third maintain a direct and ongoing relationship with them throughout their customer journey . By developing the customer’s purchasing journey you’ll increase your ability to interact with and support them both before and during the purchase and afterward.
In just 10 years technology has changed the economic landscape and our lifestyles.
Shopping is done from home taxis are no longer hailed on the street and cell phones are rarely used for making calls.
The global video game industry and its gamification strategies
According to the White Paper on the Development of Spanish Video Games this industry is now an important source of wealth generation for any country that understands its opportunities and has the will and capacity to take advantage of them.
First it is an essentially digital industry which makes intensive use of the most advanced technologies in both production and distribution as well as consumption.
gamification strategies
Furthermore it has actively contributed to important au email list advances in various areas such as the design of faster and more powerful processors; real-time graphics rendering capabilities; the design of new peripherals and human-computer interfaces.
The development of artificial intelligence algorithms; the application of Big Data engines for real-time analysis of the vast amounts of data generated by players; and cloud computing technologies for cloud processing.