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This shows us how untapp the potential of this channel is by advertisers. Youtube and shopping habits of different generations According to Google research from , “more than of YouTube campaigns generate a significant increase in offline sales”. This is another argument for advertising on Youtube – even if our business is not a typical e-commerce. However, let’s consider who and at what age uses the second largest search engine in the world and what impact it has on our purchasing decisions. At the very beginning, let’s look at what the Internet is us for in terms of generations internet-use-of-the-generation Source IRCenter study.

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October As we can see, YouTube is the rd place on the Internet that we use most often. And this applies to almost all generations, and the younger Finland Mobile Number List the generation, the more it exploits them. Interestingly, thanks to browsing the Internet, we often accidentally learn about the existence of a given product, store or brand. Thanks to this, we go down from the highest to almost the lowest rung of the purchase funnel. This is also confirm by the results of research commission by Google About YouTube for Action Source s.thinkwithgoogle s.thinkwithgoogle Now let’s take a look at what ads attract the attention of potential customers attention-grabbing-advertisement Source IRCenter study.

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October According to the above research, video ads on Youtube are one of the most effective forms of promotion on the Internet – taking into account attracting attention. Finally, let’s see the impact of YouTube video ads on purchasing decisions USB Directory from a generational perspective The impact of advertising on purchasing decisions in terms of generations These studies show that YouTube is one of, but not the most effective channel to influence our purchasing decisions. However, it is worth bearing in mind how important diversification of activities is – especially now.

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