Advertising in 2024 without segmentation is one of the worst decisions a company can make. Focusing your efforts in the right direction is key to moving forward, but technology is updating so quickly that basic segmentation is becoming obsolete . It is no longer enough to ask questions to find out how your customers behave: now it is necessary to use their data to personalize campaigns.
The effectiveness of segmenting by taste, age or demographic sector is a thing of the past. To be successful today, it is necessary to go further : delve into the data and use analysis tools to be able to personalize each campaign in an almost personal way.
Data analysis is key to your segmentation
If you’re already segmenting audiences in your campaigns, it’s time to go a step further and use the data to your advantage . You can do it manually or with the help of a tool, everything will depend on the volume you manage in each mailing. With a small database it’s possible to do a manual analysis of the data, but things get complicated when the number of prospects increases.
The goal is to use data to find new patterns and personal buy telemarketing lead opportunities . Doing so is not easy, but the following questions will help you gather very interesting data about your customers.
What skills do they have? Use the data in your database to understand your customers’ skills and focus your campaign on a more specific route.
How do they behave?
The movements your customers make, when they buy, how they buy, how gången och bjöd på sina barn på sin much they spend or where they do it are also vital to improve your segmentation and personalize your shipments.
How do they use your product? Analyze how your current customers use the product you sell, study whether they do it correctly or if they buy it for a purpose other than the one you had planned.
In short, data analytics is vital to be able to segment in a more personalized ao lists way and face the tough competition that, most likely, already uses these techniques.
