strategies are becoming essential for companies philippines phone number list aiming to increase customer engagement and build loyalty? combining emotional marketing with experiential marketing. Gamification is emerging as one of the major trends in the coming years? seeking to create new experiences? challenges? and social interaction.
More and more brands are turning to video game to interact with their customers. considering the constant growth in the use of video games by brands as part of their communications and marketing plans? everything points to a very positive relationship.
Gamification strategies
Technology is changing the way we interact? organize? and behave as customers. Technological advances occur unexpectedly and at high speed. new platforms? and new ways of working.
The way companies relate to their customers is changing? and this shift involves placing users at the heart of all management actions. And third? maintain a direct and ongoing relationship with them throughout their customer journey . By developing the customer’s purchasing journey?
you’ll increase your ability to interact with and support them?
In just 10 years? technology has changed the aggregating the results allows an understanding of which factors were placed in the top three overall. economic landscape and our lifestyles. Basic aspects of our daily lives? looking for a job? connecting with people? or scheduling a medical appointment? are now done through mobile devices and using Information and Communication Technologies (ICT).
The global video game industry and its gamification strategies
According to the White Paper on the Development cn leads of Spanish Video Games ? this industry is now an important source of wealth generation for any country that understands its opportunities and has the will and capacity to take advantage of them.
First? it is an essentially digital industry?
Furthermore, it has actively contributed to important advances in various areas, such as the design of faster and more powerful processors; real-time graphics rendering capabilities; the design of new peripherals and human-computer interfaces; the development of artificial intelligence algorithms; the application of Big Data engines for real-time analysis of the vast amounts of data generated by players; and cloud computing technologies for cloud a processing.
At the same time