How to Develop Every second between two and three new users sign up for the platform. Furthermore there are 22% more sessions on LinkedIn compared to the chile phone number list previous year which means engagement is growing significantly on the platform.
LinkedIn has evolved from being a mere professional network to a major professional content platform. It’s the largest professional platform in the world with 675 million users. Because of this LinkedIn is making a huge effort to establish itself as a content platform since we mustn’t forget that LinkedIn was born as a job portal .
From the UEMC Business School we had the opportunity to visit the LinkedIn Spain offices to interview Verónica Rodríguez Lead Client Solutions Manager who told us among many other things how to develop a good content strategy on LinkedIn .
How to Develop The four main lines of Linkedin are:
- Talent Solutions : The one that generates the most business accounting for 60% of LinkedIn. This is the Recruitment Solutions for Human Resources a line of business that has completely revolutionized the sector with its the author thinks that it may be a bit difficult flagship product: LinkedIn Recruiter used by HR departments to attract the best talent and help companies reach highly targeted audiences through LinkedIn
- Marketing Solutions : Verónica Rodríguez’s business line the fastest-growing with 42%. They are a business partner for companies and help promote brand awareness in Spain.
- Its flagship product Sales Navigator helps salespeople increase sales with potential contacts fine-tune their business within the platform and assists them by being a sales partner
- It serves to improve or enhance skills. The platform offers courses tailored to your needs either at the company level or at the individual level. Last year they had 93 million users on the platform and 1300 courses on LinkedIn Learning to learn and improve as a professional. Therefore this is a platform that educates and offers value to users.
How to Develop Specifically in Verónica Rodríguez’s
Marketing Solutions department what they do is help companies attract customers promote their products and services and improve their brand fax database by reaching a highly targeted audience within LinkedIn.
Verónica Rodríguez is in charge of the technology and communications sector but there’s another one dedicated to finance another to education etc. What they do is help them with strategy and advertising efforts how to communicate their brand within LinkedIn always in line with their objectives whether it’s acquiring more clients increasing brand visibility etc.