Customer loyalty is a value measured in the long term in the form of LTV (lifetime value) and the frequency of repeat purchases. To maintain it, it is necessary not only to select a relevant offer for each subscriber, but also to take into account behavioral factors in trigger mailings, keeping each customer with an individual approach. “KotoPhoto” does not leave customers without attention, especially on their birthday, and sends congratulations with a nice gift – a discount on the next purchase. The main thing is to use it within two weeks, so that the subscriber will feel like a holiday, and for the online hypermarket, the urgency trigger will work and increase the likelihood.

Addressing by name in the text Subscriber Poll

That the customer will place an order so as not to miss the short-term profit. Congratulatory mailing list with promo code We ask questions and segment customers by interests A few years ago, many email services had a problem with interactive content in mailing lists that prevented Uruguay Mobile Number List them from embedding surveys. But today, in an email newsletter, you can use all the main options for filling fields – checkboxes, radio buttons, a drop-down list and a text field help to find out the answers to any questions of interest.

We help to save and use bonus points Recipients

Three surveys were developed for KotoPhoto, aimed at different segments: For beginners — an acquaintance survey in order to find out the basic parameters for segmenting and personalizing mailings: name, gender, birthday, city; For active buyers – a survey USB Directory by interest in order to obtain information about topics and categories of interest to customers, the desired frequency of mailing; For the ” sleeping ” segment – a survey about the reasons for the loss of interest in the mailing list and the online store.  adjustments (for example, mailing frequency); mailing segmentation – segmenting by interest and / or sending related.