Then use that information to develop a content strategy for the future. When developing a content strategy, consider more than just what it takes to launch a site. Think about what it takes to keep your customers coming back.
When developing a content strategy, make sure it aligns with your SEO plan to achieve greater visibility for your site and increase organic traffic.
Make a Great First Impression With Open Body Language
Get started on the right foot. Research shows that we decide in the first whatsapp data few moments whether we like someone or not. Yes, we also judge a book by its cover too. There is absolutely no substitute for a positive first impression.
Follow this step-by-step guide to get the most out of a strategic website redesign.
1. Set goals
Take some time to identify where your site is lacking and how updating it can help you improve. Align your website goals with your organization’s goals or business strategy. And always consider your target audience.
Identify the purpose your website serves. This could be brand awareness, customer acquisition, or sales. Spend time talking to your target audience or conduct audience research to learn more about your target demographic. Use this data to shape your content and strategy. You should speak to your customers’ pain points and challenges to help them achieve their goals.
2. Content audit and content strategy development
Analyze what content you have and what you are missing. Review your site analytics and look at the pages that are performing the best. What can be replicated on these pages in other content? You will also want to preserve and protect these pages on the new site for best results.
When analyzing your site content, pay attention to how relevant, effective, and high-quality it is. Find areas for improvement, take the time to eliminate and redirect pages with redundant content.
Build Rapport by Matching and Mirroring
The next time you are at a social event, notice how many people are subconsciously hire and train to retain matching one another. Likewise, when people disagree, they subconsciously mismatch their body language gestures. The psychological principle behind matching and mirroring is that people want to do business with salespeople that they believe are similar to them.
Look at your website through the lens of a consumer. How easy is it to navigate? Can you figure out what you’re selling in seconds? Is it engaging? Are there large blocks of text that visitors might find overwhelming?
Now is your chance to create a modern website. Today’s websites are simple, clear and intuitive. They are also very mobile-friendly and responsive. They engage users and make browsing a pleasant experience.
Reading Body Language Essentials
Analyze where your site visitors are currently bouncing and what might be causing this. Then you will understand where to go next.
Conduct focus groups to understand how the new design fits your target market. Test placing colors in different places, adding video, more visuals, etc. Get a feel for what works best for your market so you don’t regret any aspect of the redesign later.
- Leaning back and closed = Lack of interest.
- Leaning back and open = Contemplation and cautious interest.
- Leaning forward and closed = Potential aggressive behavior.
- Leaning forward and open = Interest and agreement. If appropriate, this consumer data would be a good time to ask for the order.