Influencer marketing is generally a communication lever dedicated to B2C companies (BtoC, Business To Consumer). However, this marketing strategy can definitely have its place in B2B (BtoB, Business To Business).
Table of Contents
Let’s look at the specific characteristics of B2B and B2C influencer marketing in this file!
BtoB Influencer Marketing VS BtoC Influencer Marketing (INFOGRAPHIC)
To know the differences between BtoB and BtoC content, don’t miss this article .
The interest of influencer marketing
BtoB or BtoC? Whatever your target , influencer marketing is a powerful strategy to improve the sales of a product or service . Thanks to the recommendation power of influencers, their subscribers are more likely to trust your brand.
How to launch a BTOC marketing campaign?
To successfully carry out a BtoC influencer marketing operation, there are 4 steps that should not be overlooked!
1) Use nano-influencers and micro-influencers
The advantage with these categories 10 unique dropshipping products to sell in 2022 of influencers is that they bring together a committed niche community with whom they establish a close relationship. As a result, you will be able to reach a qualified audience and benefit from a good engagement rate .
For an effective influencer marketing strategy, consider working with multiple micro-influencers and nano-influencers simultaneously .
2) Give your influencers free rein
Influencers have their own twd directory editorial line. They know what they are doing, which is to create relevant content to appeal to their followers. So, as part of your collaboration, consider offering an open brief .
3) Promote UGC
Don’t forget to include content produced by influencers in your content marketing strategy.
4) Invite influencers to post their reviews on specialist sites
These reviews will be useful to improve your online reputation.
Using B2B Influencer Marketing
While influencer marketing no longer has to prove itself, BtoB influencer marketing is starting to gain momentum. This type of campaign is particularly present on platforms such as LinkedIn , Twitter , Facebook , YouTube and Twitter .
But who are these B2B influencers? These include business leaders, freelancers, consultants or high-ranking employees . By calling on these opinion leaders, you have an opportunity to reach decision-makers. However, using the services of a B2B influencer can be complex. And for good reason, they are very selective about their partnerships. By collaborating with a brand, these opinion leaders put their reputation (or even their business) at risk.
Win-win B2B brand/influencer partnership
Be aware that content creation is not the main activity of these opinion leaders (unlike BtoC influencers). If you want to benefit from their services, it is essential to offer them win-win partnerships, predisposed to boost their own business.