In a statement, Nike CEO John Donahoe said: “ In this dynamic environment, no one can match our pace of innovative product launches and the brand’s deep connection with shoppers. These strengths, combin with our digital acceleration, are unlocking Nike’s long-term market potential .”
Is your eCommerce in the market niche launch by the Coronavirus?
If so, the only advice we feel we can give you at this point is to follow our guide to make the most of it, while respecting the ethics of others.
What to do if Coronavirus puts a damper on experiential marketing?
We all know it and are waking up to it: Coronavirus is threatening to drastically alter the way people shop.
Alibaba has promis to make this the most digital Olympics ever. It’s a promise that will be put to the test with the threat of the coronavirus. As events around the world are cancel and postpon, brands are having to think about how to bring all the essential elements of their experiential marketing online that they typically bring to life offline.
Beyond a few sectors, the eCommerce world is experiencing a critical moment from various points of view.
The ongoing crisis is increasing the pressure on marketers who are suppos to ride this wave. And while some companies now have products that are in high demand, others are struggling to make sales.
To date many online businesses have not been affect but it is a matter of time.
Many companies and brands may be ahead of the curve on issues but sadly they won’t be for long.
What many companies have whatsapp data already notic is the slowdown in product deliveries, postpon by 30, 60 or even 90 days. But beyond the production, supply and production diversification issues, what is happening to the eCommerce buyer?
Advertising analysts and researchers agree that if the outbreak remains contain, any advertising budget not invest now can be reallocat by the end of the year . But if more disruption occurs, the industry could be more significantly impact.
Let’s see in detail how brands and potreban je web marketing organizations can best manage the crisis and be able to govern the chaos:
Don’t sell at all costs but show support
You should be asking yourself right now is not “How can I sell more?” but “How can we support customers during this time?”
Focusing solely on profits in b2c fax the current situation will not benefit your brand in any way, and will most likely work against it.
In China, a growing number of e-commerce, mia and technology companies, including Alibaba, have stepp up to show
Sure, your brand support doesn’t have to be that extreme. However, making a donation or offering your services or products to people who ne help right now is a good thing to do.
