Then, within each of them, we give users points. From to or from to ), for example. For the recency dimension a person who made a purchase. In our online store in the last week will receive points from us a person who has made a purchase from. Us in the last months will receive points a person who has made a purchase from us in more than months will receive point the scoring. Within the dimension and the weighting of individual dimensions should be well thought out and always considered and assigned based on the industry. Consumer trends, good knowledge of the products and services offered. Or even the market situation.

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Ultimately, the rfm value will be higher the less time has elapsed. Since the last purchase, the more often a given user makes purchases with us. And the higher the value of revenue resulting from that user’s conversion is for us. What does such a division Russia Mobile Number List look like. In practice and what activation methods can. Be applied to particular customer groups. Based on the analysis. Customers can be initially divided due to low rfm average rfm high rfm. The group of customers with low rfm are those who are not particularly interested in our brand and are not attached to it in any way.

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These can be customers who have made a one-time purchase or who make them incidentally. It is characteristic for this consumer group to buy when the price of the products offered by the store is appropriately low or lowest compared to USB Directory the competition. This group reacts slowly and poorly to marketing and promotional campaigns and is the most difficult to loyalize and activate. This type of customer can be called a bargain or price customer. The activation of this group consists in communicating all kinds of promotions, price deals and bestsellers at the lowest prices compared to the competition.