They result, among others, from from the specifics of the campaign (. Campaigns based on sponsored articles or instagram ads). What do you need to know about kpis? First , kpis must be measurable. Performance indicators are quantitative indicators. We rely on specific data here. Secondly , in order to know whether the kpis have reached a satisfactory level, you need to precisely define the goal of the actions beforehand. Thanks to this, you will find out whether your strategy brings the expected results or find room for improvement.

A Larger Team Running Your Campaigns

Thirdly , you can set very different goals and thus different kpis – also within one campaign. Remember, however, that these indicators cannot be in conflict with each other ( At the same time, . Low budget vs. Advertising reach that can only be achieved Macedonia Mobile Number List as part of a campaign with a large budget). Fourth , performance indicators should be clear and logical. Why are kpis important? Kpis are certainly a good basis for feedback. Thanks to them, you can see in black and white whether your campaigns are “Doing the job”. In addition, they give the team a clear idea of ​​what performance is expected of them and what they can improve.

Infographic Content Optimizing Content

Being able to measure the effectiveness of your actions is one thing. Efficiency indicators determine, above all, a certain level of effects or a standard that we plan to achieve. It is therefore important to set kpis that will push our company to USB Directory develop. In addition, the indicators allow us to predict what progress we will achieve in the future and at the same time develop strategies for the coming months and determine costs. Key performance indicators – how to extract them? Specifying your kpi expectations is not easy. Be sure to keep these few basic rules in mind.