Internet advertising in the modern world is considered the most important element for achieving the desired goal in business. It is becoming more flexible, broad, fast and easy to track. In order not to tarnish the brand’s reputation and not to get a fine for breaking the law, I suggest getting acquainted with the concept of “improper” advertising and, based on the Law on Advertising of the Republic of
Belarus, analyze all the nuances
in order not to fall into a trap.Advertising email data in the Belarusian Internet is in turn. Advertising activities in the Republic of Belarus are by the Antimonopoly Regulation and Trade of the Republic of Belarus. I would like to emphasize that in this article, we will consider in detail improper advertising of the Law on Advertising) and partially touch upon general requirements for advertising of the Law on Advertising
Advertising in the territory of the
Republic of Belarus must be in this does not apply to inscriptions that are not trademarks, product names – which is by invoices, certificates, registration certificates). However, you can use in the advertising text common English words such as online, tax-free. Words like sale, cash-back, trade-in,
etc. are not generally from produce megan massacre’s collaboration with the point of view of MART and must be written in translation (in the same font). Both transcription and transliteration are But the law has an amendment that the use of a foreign language is that the content and technical design of the text in Belarusian and (or) Russian languages (i.e. translation) are identical.
The advertisement must contain buying house b the advertiser’s legal data (legal name and UNP). However, this condition is not mandatory if. When the advertisement leads to a site where this data is available. In the case of a foreign company. This must be the legal name and legal address.
Advertising must not contain a promise or guarantee of future effectiveness profitability of the type of activity. Such advertising is only if the advertiser has accounting (financial) statements, the reliability of which has been by an audit.
