In 2024, natural referencing (SEO ) is more crucial than ever for digital visibility. With the evolution of SEO and Google algorithms, it is essential to optimize your digital strategy. In this article, we present 6 essential concepts for SEO in 2024 in order to improve your positioning and online visibility. Tips to boost your SEO thanks to tailor-made web optimization and optimized content writing. Regular SEO audit of your site and analysis of the latest SEO trends are essential to remain visible on the first page of search engine results. Follow the guide!
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SGE (Search Generative Experience): How to take advantage of AI in SEO?
Search Generative Experience (SGE) is Google’s latest advancement in AI in SEO. This new technology aims to automatically generate personalized search results by semantically analyzing users’ search intentions. In concrete terms, Google’s algorithms will produce enriched answers without the need to click on web pages.
To adapt to the SGE and remain competitive in terms of ranking, content strategies will have to evolve. Rather than optimizing for engines (SEO), it will be necessary to optimize for artificial intelligence (AI) and the needs of Internet users. Writing quality content rich in information will be crucial.
The deployment of SGE in France is factores de posicionamento seo para 2018 anticipated in 2024. The sites that produce the most qualitative and fresh content will be highlighted in the SERPs. To stay in the race, multichannel SEO will also become more important.
Topical authority: How to become THE reference in your sector?
Domain authority in natural referencing (SEO) has evolved. Previously based on backlinks and netlinking, priority is now given to thematic relevance. We speak of Topical Authority SEO to designate the expertise of a site on a specific theme.
To develop strong thematic b2c fax authority, it is essential to produce in-depth and qualitative content on your niche or specific niche. These in-depth articles position you as a reference on these long-tail topics. The internal meshing between your content also strengthens your credibility.
A telling example is LAPLUME.MG, a company specializing in outsourcing content writing in Madagascar. With more than 600 articles and files on offshore outsourcing, LAPLUME.MG has established itself as the reference in terms of expert content.
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IR (Search Intentions): How to perfectly meet the expectations of Internet users?
Understanding and responding to Internet users’ search intentions is essential in SEO 2024. To identify them, you need to analyze the search queries entered by users. We distinguish between navigational searches and
