You can run the best email campaigns in the world, but if your contacts don’t open your emails, then all your work will have been for nothing and your returns will be lower.
So, to expose your recipients to your messages and push them to action, it is imperative that they click on your emails. Certain factors help increase the opening rate, arouse curiosity, intrigue and create the desire to open. It’s up to you to discover them below!
Summary
The opening rate: what is it?
But before we start telling you all our tips, let’s go back to basics with a definition!
The open rate is the percentage of recipients who open the campaign out of the number of emails delivered . More precisely, this corresponds to:
When it is high, it means that your contacts are interested in your campaign. They are interested in what you offer and decide to open your email to see the content. The opening rate is a crucial data to calculate the effectiveness of your mailings and judge their performance.
1) Avoid the spam box by using professional software
You must avoid ending up in your recipients’ spam folders at all costs. This may seem obvious at first glance, but it is worth emphasizing nonetheless. Few people decide to go to their spam folder and open emails considered suspicious. Your opening rate, as well as the overall effectiveness of your campaign, would therefore be greatly impacted if your emails ended up there by mistake.
To optimize the deliverability of your mailings, use a reliable emailing service specialized in this field. You thus put advertising database all the chances on your side to land in the mailbox of your recipients and make your mailings a success!
The sender name To be immediately identifiable
inspire trust, establish and maintain strong connections with your audience, you must get straight to the what companies need to know before investing in ai technology point and systematically deliver your campaigns under your company name. In this way, your contacts will immediately know who it is and will recognize you each time you send it. This is ideal because we are more tempted to open an email when we know the sender and 54% of people open an email if they trust the sender.
In addition to humanize your company
you can add to your brand name the first name of the person who develops the campaigns or the person znb directory usually in contact with customers. You make your brand more accessible, more human and more friendly, as the Creapills media does.
